Ethos

Primal Suds was created as a result of us ourselves moving away from conventional soap products and deciding to make our own. This way we knew exactly what was going onto our skin and being absorbed by our bodies. What started off as a means to control our own wash-time needs and requirements quickly became an idea for the business we have today.

Our ethos is to make natural soaps affordable and obtainable for people wanting to leave paraben and additive pumped soaps behind, we offer a natural alternative without unrealistic prices often attracted to this kind of product. Our aim is for people to be able to use Primal Suds everyday without having to go without other luxuries. Yes our soap is a luxury but it’s not something we want people to just display in their bathrooms, for the visual benefits of their friends….we want people to actually use it….therefore we made it affordable.

We’ve taken soap making back in time, hence our name Primal Suds.
We use Mother Nature as the back bone including clays, charcoals and essential oils. We also use the historic hot process method using activated charcoal not only for its health benefits but as nod to our ancestry soap makers mixing fats with fire ash to develop the first soaps known to man, these happened to be free of unearthly additives as well… just like all Primal Suds products.